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The primary logo for Sew Cakey by Magic Feather Designs - branding for small businesses

I seriously get to work with the cutest businesses! It was a privilege to work with Kimberley and add some seriously cute and delicious-looking branding to her felt food business, Sew Cakey (they are perfect! Be sure to check out her Etsy store!).

 

Kimberley jumped straight in and chose the Step Up package, as she had zero branding in place and was ready to get started. We made sure she stood out amongst her many competitors with this super cute, bright, Kawaii-inspired look. She now has a versatile logo suite to use across her socials and store front, or for printed cards to include within her packaging as well as cute brand marks which can double up as packing stickers whilst also packing her brand design with tonnes of personality.

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The brand design for Sew Cakey by Magic Feather Designs - branding for small businesses

"Working with Jen was a dream and I’m so pleased with the results! My branding is just what I had pictured in my head: so cute and perfect for my business, and she made it a reality through insightful questions and flexible mock-ups. The final branding guide she gives you is invaluable. Don’t hesitate, get her involved in your branding ASAP!"

Kimberley - Sew Cakey

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The brand design for Sew Cakey by Magic Feather Designs - branding for small businesses
The brand design for Sew Cakey by Magic Feather Designs - branding for small businesses
The brand design for Sew Cakey by Magic Feather Designs - branding for small businesses
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🍰 Brand clarity session

🍰 Creative direction: brand palette and typography

🍰 Full logo suite (primary, secondary, submarks)

🍰 Fun brand marks and patterns

🍰 Brand Guides

🍰 Final files, organised and ready to use for print and web.

The brand design for Sew Cakey by Magic Feather Designs - branding for small businesses
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