So, here’s the deal... As a small business owner myself (who knows the struggle firsthand), I’m here to tell you that most of the problems you’re facing right now can be solved with one simple, but powerful tool. Drumroll, please...
✨Branding!✨
Yep, you totally didn't see that coming, right! If you’re feeling stuck in your business, struggling to get noticed, or unsure of what direction to take, branding - in my humble and not at all biased opinion - can be the game changer you need. And as a designer who specialises in helping small businesses, I can tell you with confidence - this is where brand design comes in to help!
So, buckle up, because I’m about to walk you through just how good branding can help you break through those business roadblocks once and for all.
💥 Problem: Your Business is Struggling to Get Seen
Having a professional brand design can play a huge part in getting you seen. Not only because you will come away with visuals that are strategic for exactly your business, designed to literally stand out, but because branding is not just about looking good - it’s about communicating who you are and what you do in a way that grabs attention. If you’re feeling like your business isn’t standing out, it’s probably because your brand doesn’t quite hit the mark visually and/or communicatively.
When you work with a brand designer, you’ll get more than just a logo; you’ll gain the knowledge you need to truly understand your customers. You’ll know exactly who you're speaking to, where to show up, and what to say to get noticed. It’s about crafting a brand that speaks to the right people in the right way, making sure your message lands and sticks.
Great brand design doesn’t just make you visually seen, it helps you get virtually heard too.
💥 Problem: Your Customers Are Not Returning
Eeek! Was it something you said? Or maybe something you didn’t say… Branding is all about your message and how that’s communicated through your business, your services, and everything you put out there. As consumers, we tend to return to places we know, like, and trust. And if your brand doesn’t feel consistent or aligned with what you’re offering, it’s hard for customers to develop that trust.
Having clear values, a really strong message and a long term vision behind your business all plays into who your brand is. This is foundational information that gets covered and nailed in the process of creating your brand identity. A brand designer helps make sure your message is clear, your values are evident, and your customers feel like they’re part of something they can count on. When your branding connects emotionally and consistently, it encourages people to come back, time and time again.
Having fully branded assets across your business allows you to add a little something extra to your product, packaging or services leaving your customers feeling valued and special. A customer who has had a great experience (great service yes, but seeing the care you put in to everything) is going to keep coming back, and bring their friends too!
💥 Problem: You Are Struggling to Get Any Customers!
Easy! If no one is showing up, it’s probably because they don’t know two very important things:
1. That you exist.
2. That they need you.
Ever heard the saying, “When you speak to everyone, you speak to no one”? It’s true! Here’s the thing: step one is getting visible to the right people. Step two? Showing up in the right places.
Now, here's where working with a brand designer really comes in. A designer will help you understand your ideal customer inside and out - what they need, what they’re looking for, and how to connect with them. You don’t have to be everywhere on the internet, trying to talk to everyone. When you’re clear about who you’re speaking to and where they hang out, you can focus your energy where it counts.
Truth bomb: if you’re not getting customers, your visuals might be doing more harm than good. Customers are judging your brand at first glance, and if your visuals are confusing or don’t seem professional, it’s turning them away. A strong brand identity will make sure they get you instantly and feel confident that you’re the right choice.
💥Problem: You Feel Like You Have No Idea What You’re Doing
Branding isn’t just about looking pretty, it’s about developing and understanding the foundations of your entire business. If you’re feeling lost or like you’re not sure what direction to take, it might be because you have not taken the time to delve deep into your core goals and values and what that looks like for the direction of your business.
When it comes to branding your business it’s not just about the look. Working with a brand designer not only gives you kickass, strategic visuals but also strong, foundational knowledge. Branding is used throughout your entire business - from how you market yourself to how you create content. Working with a designer is your chance to dedicate time to focus on your business and your brand’s bigger picture. Plus, it’s a perfect opportunity to learn from someone who knows the ins and outs of branding, bounce ideas around, and get a fresh perspective on what will work for you. You’ll walk away with not only a polished brand identity, but also the knowledge and tools to carry that brand message through every part of your business.
💥Problem: Your Feeling Unconfident and Unprofessional
Want to know the biggest win my clients consistently tell me in their feedback? Confidence! When your brand looks professional and communicates your message clearly, you feel like you can take on the world. It’s hard to project confidence when you’re not sure if your branding is doing you justice. But when you’ve got a brand that you know works and speaks to your audience, everything changes my friend.
Working with a brand designer will give you that polished, professional look, which in turn boosts your confidence in your business. No more second-guessing your designs or feeling unsure about how you show up. You’ll feel like you own your space in your market/industry, and that confidence will shine through in everything you do. Also, see previous problem! Once you look good, and understand your business thoroughly - then there is little room left for doubts.
Plus, you get a flippin' BRAND GUIDE. Being organised, knowledgeful and prepared is powerful AF and a huge boost to the professionalism inside and out.
💥Problem: Your Content is Feeling Flat and Unoriginal
Another no brainer! As we have established by now, developing your brand gives you a tonne of information about your business and customer that you can use within your marketing and content. If your content is feeling a little... meh, it might be because your brand is missing that spark, however. When your branding isn’t clear or consistent, your content can feel all over the place too. But when your brand is strong, your content flows naturally. It feels cohesive, exciting, and most importantly, you.
A brand designer will help make sure everything - your visuals, your messaging, your tone - comes together to support your voice and ideas. That way, your content doesn’t just blend in; it stands out.
Going through the process gives you the tools for what to say and how to say it so you never run out of content ideas.
My brand design packages also provide you with frankly far too many templates, all original to you, all 100% on brand, all uploaded to your Canva if needed, literally ready to use. Ugh, the time I know this saves my clients is insane!
Check out my brand design packages, right here, on my services page!
💥Problem: You Are Worried About Your Budget
No budget doesn’t have to mean no branding. You can definitely DIY some aspects and learn from others, but here's the thing: there’s a big difference between cost and investment.
A cost is something one-off that might not give you much back, and if it doesn’t work out, it can feel like a loss. An investment, on the other hand, is something you put money into knowing you’ll get a return—whether that’s time, money, or skill. When you invest in your brand, you’re showing that you believe in your business, that you’re ready to grow, and that you want to level up.
Think of it this way: investing in a brand designer is CEO thinking. Why waste time figuring things out on your own when you can fast-track your success by benefiting from someone else’s expertise? Your time and your business’s success are valuable, and supporting another small business owner is part of building a thriving small business community.
What’s your time worth? And what’s it worth to value and invest in your business’s future?
Final Thoughts
If any of these points hit home, it might be the sign you needed to take the next step and work with a brand designer who can help bring clarity, confidence, and direction to your business. Whether you’re looking to boost your visibility, connect with your ideal customers, or create content that truly reflects who you are, I’ve got your back. Let’s work together to make sure your brand speaks for itself and sets you up for long-term success.
If you’re ready to invest in your business and elevate your brand, get in touch with me today to chat about how we can get started!
At Magic Feather Designs, I am all about solving problems through cute design solutions 😉 I create branding that’s unique, personality-packed, and built to help your business thrive - not just look pretty. A cohesive and strategic brand design is the biggest key to boosting the good stuff and breaking through blocks - be it mental, money, customer or creativity.
How to Book Your Future Brand Project!
If you feel ready to take that next step, then firstly - yey! How exciting!
Next, you can head to my contact page or email me directly at jen@magicfeatherdesigns.com or look me up on socials and pop me a DM - Instagram is best www.instagram.com/magicfeatherdesigns . There are no silly or small questions with me, I am here to help!
Check out my portfolio page to see what I created with previous clients, and what they had to say about working with me 🥰
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