My awesome client Gina came to me with a request of 'fun' branding for the relaunch of her Copywriting business, Hoot Copy. Her mission: "To help brand-aware businesses that are sick of diluting their fun-factor, working together to untangle their definition of fun and nail their authentic language, so they can create memorable interactions with their audience that feel authentic, aligned and definitely cringe-free."
I mean, her business is pretty much the wordy version to my designy version 😍 so believe me when I tell you this project came together seamlessly and bringing all the joy! In my most humble and entirely biased opinion, I feel like we nailed it, creating a fun brand identity to fit with fun copy for fun folks. And yes, it was fun working with Gina on her fun branding. Yey for fun in business!
"Jen was easy to communicate and interact with, she just made it feel like no ask was too big. It also really felt like she believed in my brand as a whole and really understood it/got behind it/championed it through her work. Just end to end amazing-ness basically!!
I had a fully formed business idea, but didn't have any brand strategy or real understanding of my target audience and how to reach them.
I wanted solid visual branding that communicated what I stood for and the value I offered, but in a way that stood out to my target audience too.
The entire project just felt really easy! Jen really clearly communicated what stage we were at, what was coming next, what she needed from me to get to the next step, but it never felt overwhelming or confusing.
I'm just so excited to start creating content using my sparkly new branding! What she has created is bang on what I had in mind for my branding, and I'm just so delighted with how everything has turned out."
Gina - Hoot Copy
